About Us

AL-Ufuq Auction Co. Ltd. and its new brand “Muzaida”, stands out as a distinguished auction company that excels in the sale of a wide range of vehicles, including cars & trucks. With our inception in 1998 under the guidance of Abdul Latif Jameel , we have diligently conducted over 700 auctions, each showcasing hundreds of diverse automobiles. In 2021, we took a significant stride by establishing ourselves as a pioneering independent auction company, cementing our position as a leader in the field. Now, the brand expanded a new platform, Muzaida, that integrates a full online seamless experience to provide swifter service across all touchpoints.